Who, What, How: Succeeding with Your Business Strategy

Developing a distinctive, successful business strategy is often over-elaborate and over-complicated. A strategy is simply…

What is PEST Analysis? How to Perform PEST Analysis

Every business whether big or small operates in a very dynamic environment. There is always…

What is Feedback? How to Give Feedback to Others Effectively

Organizations are run by the collective efforts of many people within and outside the organization.…

Conflict Resolution: How to Resolve a Conflict Elegantly

Unless you live on a secluded island alone, the chances that you don't have to deal with conflicts and conflict…

Johari Window Model – Tool to Build Self Awareness, Trust and Communication

Behind the rather exotic name of The Johari Window may be an interesting choice of selecting words from the names…

What is Attribution bias? Understand and Overcome for Better Decision-Making

In our everyday life, we always seek reasons for why something has happened and what caused it. When you try…

AIDAS Model: Attention-Interest-Desire-Action-Satisfaction, in Sales & Marketing

How many times have you paid close attention to why you act on a certain message or advert while you…